CREATE YOUR WEDDING VISION
“I was thinking Southampton Garden Party meets Mad Hatters Tea Party (but more restrained and sophisticated) meets Italian villa celebration meets our life story . . . with a little New Orleans charm and a touch of Aussie casual.”
LIKE MOST GOOD IDEAS, Wedding Brand was born of necessity. My daughter, Amanda, got engaged last year and decided to marry at home here in Laguna Beach. No small challenge as she and her husband live in Sydney, Australia. Thus, the planning fell to her sister, Jenna, and myself, but how could we possibly convey her vision and make important decisions on her behalf?
Utilizing my 15 years of experience in branding and design for Fortune 500 companies and Jenna’s psychology degree from USC, we set out to do just that. Verbal descriptions can be very subjective. Try describing Amanda’s vision (above) to 5 different vendors and see what you get! Everyone will interpret that differently.
We realized that we had to create a set of tools that help brides develop a unique, personalized, and explicit vision of what they want their weddings to be and a platform to convey that vision with no ambiguity. Hence, WeddingBrand was born!
Patricia Vining, Amanda Vining O’Loughlin, and Jenna Vining at the engagement
party held at the Balmain Yacht Club, Sydney, Australia.