Transform Something Old Into Something New, Part IV – Making Your Mark . . . Monograms & Symbols

by Patricia Vining

WBMonogramsDust off the list of brand attributes you made in Part I of this series as we are going to use them to design a custom monogram for your wedding. Monograms are one the oldest forms of branding in our world today. Through the ages they have been used as currency, artists’ signatures, a sign of nobility, and much more. There is nothing more personal as you create a monogram by combining the initials of your names to create a unique symbol. Your monogram can grace everything from your save the date, to your stationery, to your honeymoon luggage. In fact, you can brand all of your wedding communications with your monogram so that your guests know immediately that they are from you. Take a look at this infographic, grab some tracing paper, and experiment. After the holiday, I will show you how I used my treasured items and this infographic to create some wedding invitations. I will even share the symbols I created for them!

Transform Something Old Into Something New, Part III – What’s Your Type

by Patricia Vining

WB-TypeTips Today’s post is about a subject that is near and dear to my heart. I am both a teacher and a student of all things typographic. Like color, type has a personality and can communicate volumes about your WeddingBrand. Are you a romantic—there is a typeface for that (actually, there are a zillion typefaces for that). Are you an urban modern, again, lots of beautiful choices out there. Though becoming a master of typography takes years of study, here are a few tips to help you make the perfect choice. After reviewing this infographic, choose two or three (at most) typefaces that best reflect your WeddingBrand. We will use them later in this series to layout your wedding invitations.

Tune in Monday for Part IV – Making Your Mark . . . Monograms & Symbols

Excited to learn more about type? Download a pdf of my artist’s book, TopTenZen . . . Principles of Page Layout.

TopTenZenFonts used in the Type Tips Infographic:
From Hoefler & Frere-Jones at Typography.com
Landmark
Verlag
Gotham
From FontShop.com
Frutiger
Scala
Seria
Quadraat Sans
Seria Sans Pro
From MyFonts.com
Fig Script
Fling Script
Brush Script
Parfumerie Pro Script
Wishes Pro Script
Rocket Script
Adios Script
Bickham Script
Mishka
Monte Carlo Script
PF ChampionScript
Garamond
From Underware.nl
Dolly Pro
From Emigre.com
Filosofia
From Typographies.fr
Joos Pro
From Vllg.com
Odile
Elido

 

 

How to Design A Gorgeous Wedding Invitation, II

Invitation-Part-II

in WEDDING INVITATIONS, TUTORIALS

INVITATION C.R.A.P.*
from our book, TopTenZen: Principles of Page Layout

Another trick of the design trade is the use of C.R.A.P., an acronym coined by Robin Williams* (the designer, not the comedian). It stands for four of the main design principles: contrast, repetition, alignment, and proximity. After you lay out your invitation, give it this quick test to see if your invitation is craptastic!

ContrastC.ONTRAST
Contrast is the drama queen of design. Think about a black and white photograph that is low contrast and mostly one or two shades of gray. It falls flat and is unmemorable. Now imagine an ANSEL ADAMS photograph that contains sharp black and white and every shade of gray in between—absolutely stunning. Use opposing elements (contrast of size, shape, type style, color, texture, etc.) to produce this powerful impact.

Remember, opposites attract! Contrast cannot be slight or timid. It must be startling like the juxtaposition of the two typefaces in the above invitation, JOOS PRO, a serif font and ADIOS SCRIPT PRO.

There is more to most fonts than upper and lowercase regular. Finesse the type by using additional TYPOGRAPHIC CONTRASTS within each typeface such as small caps, italics, swash capitals, etc. to your advantage. You will see such a difference! Open Type fonts often contain lots of alternative characters or glyphs, you just need to know how to access them. PUGLY PIXEL has a great tutorial on how to access these additional glyphs.

repetitionR.EPETITION
Mother Nature is the master (sunflowers, the nautilus, the rhythm of the tides, etc.). Repetition is most exciting when it is varied according to a pattern (point, counterpoint or AB, AB, AB, etc.) It can actually provide both unity AND variety. Repeating elements such as typeface and color create a unity and a rhythm that are visually pleasing. For Amanda’s wedding, we used the same fonts, colors, images, and materials over and over again in a variety of different ways.

AlignmentA.LIGNMENT
Though alignment is logical, it is all but invisible (like the GRID in Part I of this series). When an invitation is beautifully laid out, we do not notice things like alignment. When it is poorly done, it blinds you like a neon sign. Once you have all of your elements on the page, you must create order out of chaos. First, decide on the wording of your invitation. Next, organize the text into meaningful groups: name, date, place, etc. Will your type be left aligned, right aligned, or justified? In addition, make sure that your lines of type break in a harmonious way and that the blocks of type form lovely shapes.

ProximityP.ROXIMITY
One of the principles of GESTALT psychology is “that which is closest together, unites.” Group related elements in close proximity such as venue and address. Be consistent when styling the elements in a group. For example, if there are two locations (ceremony and reception), treat these similarly.

Making-PersonalMAKING IT PERSONAL
Using old MONOGRAM and type specimen books for inspiration, we created a signature logo for the couple and branded all of the wedding collateral with it. The wedding palette of orange and green began with an idea—a shared Irish heritage. My Irish mother, who has passed on, always had a horseshoe hanging over the back door for luck. We made sure that this symbol was incorporated into all of our printed pieces. Since it is a tradition for Irish brides to carry a lucky horseshoe, I purchased a gorgeous horseshoe necklace (the one Carrie Bradshaw wore) for Amanda to wrap around her bouquet. She wears it all the time now! We gifted the bridal party with Tiffany’s horseshoe necklaces and cufflinks. It is in these small ways, our beloved relatives can be there with us.

HELPFUL LINKS
Gmund
Hollanders