Wedding Brands & Style Guides for Brides

A&J-1-pageStyleGuideI was thinking Southampton Garden Party meets Mad Hatters Tea Party (but more restrained and sophisticated) meets European simplicity meets our life story . . . with a little New Orleans charm and a touch of Aussie casual. AMANDA

When planning my daughter’s wedding, we began with the notable books and websites. We were immediately overwhelmed by a myriad of checklists, a multitude of photos, and a million costly decisions. How on earth could we ensure that all of these decisions were going to come together in the end? Verbal descriptions can be so subjective—just imagine relaying Amanda’s vision (above) to five different vendors and the different interpretations that could result! I quickly realized that it takes a village to make a wedding come together and we needed a VISION before we hired our first VENDOR.

I decided to do what I do best. Utilizing my 15 years of experience in branding and design for Fortune 500 companies, and 15 years as university professor of design, I created an exclusive brand for this wedding and a companion wedding style guide making it uniquely theirs. This SIGNATURE WEDDING STYLE GUIDE contained both visual and verbal examples of Amanda and Jono’s ideas on their vision, color palette, budget, etc. It became our roadmap driving all of our wedding decisions and ensured a consistent vision across all touchpoints—from the save the date to the send off.

I made copies and brought one to every vendor meeting. This ensured that everyone was on the same page as we put our plans in place. From the wedding planner to the florist, everyone raved about the style guide and commented that they wished every bride had one because it made their jobs so much easier. We updated the guide in real time and communicated changes as we went through the planning process. As it got closer to the wedding date, the style guide reflected our final decisions and we replaced our inspiration photos with the real deal. The result was a seamless and signature wedding of their dreams!

Want to Create Your Own Signature Wedding Style Guide? Download the How To & a Template HERE

Also, check out our article, Signature Wedding Style Guide: A Bride’s Best Friend, over at Huffington Post Weddings.

Charlie

Charlie

Charles “Charlie” Edward O’Loughlin
October 6, 2013
8 lbs.

I wish to both apologize and thank you, Dear Readers, for patiently waiting for our blog to begin again. You gave me the gift of time, to love and nurture my beautiful grandson and it is one I will never forget!

We’re back, baby, and counting down to the
LAUNCH OF OUR FABULOUS NEW SITE
on March 1, 2014 where you can:

  • Submit a Wedding
  • Design Your Signature Wedding with our I DO BRIDAL U video workshop series
  • Showcase Your Exclusive Vendor Portfolio
  • Advertise Your Awesome Product or Service
  • Enter Our Alexander McQueen Couture Clutch Contest

Happy, Happy New Year to All!

Something Old Into Something New 2—Disco Deco, Part II

by Patricia Vining

DECO-Attributes

Here is a recap of the elements for the Disco Deco WeddingBrand Style Guide we are building for a young couple we will call Brent & Jacqueline.

1. Art Deco style is characterized by rich colors and bold geometric shapes, as well as exotic and luxurious materials. Art Deco is a given as the couple will be married in an historic, art deco building. Brent and Jacqueline said that they preferred the curved ornamental aspects of Art Deco (but not too formal) as opposed to the hard, geometric forms.

2. WeddingBrand Vision Statement - Hollywood Chic juxtaposed by the quaintness of Culver City, where whimsical elegance meets a bit of cheekiness at a grand cocktail party . . . all reflected in a disco ball!

3. From this, we can gather our list of WeddingBrand Attributes: Hollywood Chic, Quaint, Whimsical & Cheeky, Grand & Elegant, Disco Ball (The bride loves bling).

Print4. For their Color Palette, they chose to go with the metallic colors of Art Deco, especially the silvery grays.

Art-Deco-TypographyThese elements led me to look at traditional as well as art deco revival fonts—there have been many designed in recent years in this style. I created this chart for you so that you could mix and match to your hearts content. If you do not have much experience with type, refer back to our Type Tips from a previous post.

FONTS – Traditional: Parisian, Peignot, Bernhard Modern, Broadway; Sophisticated Revivals: Verlag, Odile, Elido; Script: Anna Nicole, Estilo Script, Fontleroy Brown NF, Monte Carlo Script NF; Geometrics & Inline: Decode, Geotica, Metropolis, New Modern, Port Family, Zadie; Decorative: Arthur Cabinet, Bureau Empire, Fancy Pants, P22 Art Deco Chic, Trochut, Upper East Side.

Tune in next time as we take a look at papers and ornament and round out our style guide.