Wedding Brands & Style Guides for Brides

A&J-1-pageStyleGuideI was thinking Southampton Garden Party meets Mad Hatters Tea Party (but more restrained and sophisticated) meets European simplicity meets our life story . . . with a little New Orleans charm and a touch of Aussie casual. AMANDA

When planning my daughter’s wedding, we began with the notable books and websites. We were immediately overwhelmed by a myriad of checklists, a multitude of photos, and a million costly decisions. How on earth could we ensure that all of these decisions were going to come together in the end? Verbal descriptions can be so subjective—just imagine relaying Amanda’s vision (above) to five different vendors and the different interpretations that could result! I quickly realized that it takes a village to make a wedding come together and we needed a VISION before we hired our first VENDOR.

I decided to do what I do best. Utilizing my 15 years of experience in branding and design for Fortune 500 companies, and 15 years as university professor of design, I created an exclusive brand for this wedding and a companion wedding style guide making it uniquely theirs. This SIGNATURE WEDDING STYLE GUIDE contained both visual and verbal examples of Amanda and Jono’s ideas on their vision, color palette, budget, etc. It became our roadmap driving all of our wedding decisions and ensured a consistent vision across all touchpoints—from the save the date to the send off.

I made copies and brought one to every vendor meeting. This ensured that everyone was on the same page as we put our plans in place. From the wedding planner to the florist, everyone raved about the style guide and commented that they wished every bride had one because it made their jobs so much easier. We updated the guide in real time and communicated changes as we went through the planning process. As it got closer to the wedding date, the style guide reflected our final decisions and we replaced our inspiration photos with the real deal. The result was a seamless and signature wedding of their dreams!

Want to Create Your Own Signature Wedding Style Guide? Download the How To & a Template HERE

Also, check out our article, Signature Wedding Style Guide: A Bride’s Best Friend, over at Huffington Post Weddings.

Blogging from Balmain

View from the Nursery Window

View from the Nursery Window

Harbour-Bridge

After 38 hours, one canceled international flight, and loading two planes three times, I finally arrived in Sydney, Australia to prepare for the birth of Amanda’s baby at the end of September. It was worth every minute to see my beautiful girl and her precious baby bump. There was a newly married couple on the plane with me and they were on their honeymoon. They could have been totally consumed with anger over the canceled flight but instead, they invited everyone in first and business class to a party in their hotel room (provided by the airline, :). Talk about making lemonade! The take away here is that we all eventually made it safely and we made the best of a bad situation. There is no such thing as a “perfect wedding.” You will probably experience a glitch or two and that is why it is important that you choose your village carefully. Choosing reputable wedding professionals and reliable family and friends to work with will ensure that all goes well behind the scenes and that you do not even notice the bumps in the road. Your attitude in responding to these bumps is also key. Work them out positively and professionally and your Big Day will be (or at least appear to be) perfect!

For the next few months, I will be exploring all things weddings from fabulous Oz—the trends, the hidden gems, and my favorite—treasure hunts.